Presentation | History | Innovation
Innovation (2/2)

  A “PROXIMITY” MARKETING

When the size of the society is an asset...

"Proximity", is the capacity to listen, hear, and quickly react to the market evolutions and to the expectations of the customers, distributors and consumers. In a market where the rules of the game seem to be the search for power, the Brewery Grain d'Orge fully assumes its position to make it an asset, a "better service". To start up a trade-marketing deal, to join a specific animation action... can thus be envisaged and studied without delay.


COMMERCIAL DYNAMICS

Everything to satisfy our customers

In close association with marketing, the commercial team has well-tried tools to animate the sales:

•  “seasonal” products such as the Christmas beer, an amber beer that is 6,4°proof, in pack of 12 x 25 centilitre and in bottle of 75 centilitre.

•  Presentation-boxes :

. The “Belzebuth” in 4 x 25 centilitre with two magnificent tasting glasses, a bar towel and 4 beer glass mounts

. The “Grain d’Orge Cuivrée” in 4 x 33 centilitre with one glass

•  In events and animation creation: the Brewery Grain d’Orge can launch animations actions in hyper and supers, with tasting, glasses and pens given as a present, and so on… Within this context, a mini-bar where you can savour draught beer or beer in bottles can be installed and make you live. The Brewery puts also displays (display shelf box of 75 centilitre bottles) at the consumers’ disposal in order to optimize the forwarding of one or more brands with or without reduction coupons.


 

 

 

 

BRASSERIE GRAIN D’ORGE
38 rue Anatole France - 59790 RONCHIN
Tél : 03.20.16.92.92 - Fax : 03.20.88.26.01