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Forte d'un nouveau positionnement clairement défini, prenant appui sur les valeurs fortes des grandes tendances alimentaires des Français, la Brasserie Grain d'orge s'est résolument tournée vers l'innovation.
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Creativity being the mainspring of food consumption if it fits in with the consumers’ expectations, the brewery gave itself the marketing, social and technological means to come up with efficiency to this observations and new expectations.
In a sense, the launching of the "Grain d'Orge Cuvée 1898" is a strong sign addressed to our distributors and to the consumers. It is the expression of the new strategy of the Brewery Grain d'Orge:
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Authenticity : The Master-Brewer found back a receipt dating from the creation of the Brewery in 1898. On this basis, he elaborated a lager of high fermentation being 8,5° proof. Brewed from 3 specially selected malts, the “Grain d'Orge Cuvée 1898” is to be savoured in good times.
- Naturality : A rigorous choice among the best raw materials
- Conviviality : A conditioning in 75 Cl, a beer to share.
Today, the “Grain d'Orge Cuvée 1898” and tomorrow, a beer of high quality each year in the respect "for the good taste of good beers".
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